Bismillaahirrahmaanirrahiim....
The world becomes increasingly digital and brand partnerships are the central piece of live events. Finding innovative ways to connect the brands with audiences is what organizers all around the world have been giving their attention to since it's important to reach potential customers that can shift perceptions and create a real emotional engagement in order for them to become loyal customers and purchase their products. Audiences’ engagement can be improved by blending physical and digital experiences together so that the participants are encouraged to play apps and games, answers quizzes and surveys, sampling products or have their photos taken.